Vision Statement
- Leading delivery of optometric care towards life-long clear, comfortable vision and improved quality of life for all Albertans.
Mission Statement
- Innovative and compassionate guidance elevating optometric care for Albertans through competent, fair and collaborative leadership.
Values
- Visionary: Leaders for optometry
- Compassion: Towards the public, our patients, our regulated members, and other stakeholders
- Objectivity: Fair, ethical and unbiased decision-making
- Integrity: Strong principles, including equity, diversity, and inclusivity, guide our decisions
- Collaboration: Building strong relationships, learning from others and sharing our knowledge