Vision Statement

  • Leading delivery of optometric care towards life-long clear, comfortable vision and improved quality of life for all Albertans.

Mission Statement

  • Innovative and compassionate guidance elevating optometric care for Albertans through competent, fair and collaborative leadership.


  1. Visionary: Leaders for optometry
  2. Compassion: Towards the public, our patients, our regulated members, and other stakeholders
  3. Objectivity: Fair, ethical and unbiased decision-making
  4. Integrity: Strong principles, including equity, diversity, and inclusivity, guide our decisions
  5. Collaboration: Building strong relationships, learning from others and sharing our knowledge